Whiskey, wine and the wonders of branding with Tony Koenderman & Craig Page-Lee | #TsAndCsApply

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Two self professed novices on whiskey and wine – Tony Koenderman & Craig Page-Lee,  share their personal experiences and insights on this subject, from distilling, to the perfect pour, from the vineyard to the rolling out of brand campaigns that capture consumer’s choices and passion for an industry older than time.

Press-Play Part 001

#TsAndCsApply – Extended Play:  Single, blended and distilled
PODCAST | Click HERE to listen

Duration: 13:28 | Size: 12.8mb | Format: MP3

  • Scottish or Irish
  • Heritage
  • Marketing & branding
  • Presentation and pouring
  • African whiskey or whisky?
  • Japan leads the way….

 

Press-Play Part 001

#TsAndCsApply – Extended Play: Whispers in the vineyard
PODCAST | Click HERE to listen

Duration: 15:01 | Size: 14.4mb | Format: MP3

  • Symbiotic relationship between the wine making process and actual built environment
  • Case study – The Dornier Wine Estate
  • Benchmark  brand advertising campaigns – Douglas Green | Johnnie Walker brand campaigns
  • Craig’s best red – Kevin Arnold Shiraz 2007
  • Instantly drinkable wine and collectables
  • Language of the wine-taster or is it good copy writing

What’s next?

 T’s & C’s Apply discuss the pending ban on alcohol advertising in South Africa join us on Thursday, 10th @ 10h30 LIVE on BizRadio or download and share the podcast post the live transmission.

Tony and Craig on BizRadio

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eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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