When your brand can be recognised by a piece of glass | #RetailBiz with Craig Page-Lee

RetailBiz-On-BizRadio.png

Coca-Cola-CoverCoca-Cola has got it! Yes you may say they always had it, but times changed and brand positions slip, yet this iconic brand is still so strong that a mere shard of glass from a broken Coke bottle is instantly recognized globally. This is true brand power. Craig chats to BizRadio about the latest Coca-Cola campaign – if you have not yet seen or experienced it – then you are missing out!


RetailBiz-On-BizRadioCraig Page-Lee in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen

A simple yet clever concept – bring people together through touch – an out of home campaign that is so staggering it will have you thinking – Why did we not think of doing that!.

Take two countries that are completely divided and introduce the element of touch and humanity – only a brand like Coca-Cola could have come up with this and done so much good across two countries.

In 1971, Coca-Cola taught the world to sing through its iconic “Hilltop” ad. More than 40 years later, the brand invited the people of India and Pakistan – two groups used to living with conflict – to share a simple moment of connection and joy with the help of technology.


A new addition to BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving. Craig dives straight into the retail environment and looks at what is happening in-store and how technology, especially digital is influencing and changing the way in which we shop.

Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

Join Grant Jansen every weekday morning from 10 to noon for the Daily Biz on Biz Radio.

 

About eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle
Don't be shellfish...Share on Reddit
Reddit
0Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
0Email this to someone
email
Share on LinkedIn
Linkedin
eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

scroll to top

Login

Please enter the correct answer: *


Register | Lost your password?