What’s in a brand and how do we purchase? | #RetailBiz with Craig Page-Lee

BizRadio chats to Craig about his investigation into the ‘Brand Exchange Matrix’ which addresses the connection between ‘Consumer to Brand Repertoire to Brand Rituals’ and the market drivers connecting ‘Purchase and Consumption Needs–state to Purchase and Consumption Occasions to Purchase and Consumption Channels’ and what this means for retail brands.

Craig Page-Lee in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving.

Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

Follow @cpl_ignite Follow @posterscopeza

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