BizRadio chatted to Darrell Kofkin, CEO of the Global Marketing Network about the fact that Chief Marketing Officers (CMO’s) were predicted by IBM to take a leading role in procuring new technology, but has this really come to fruition or are they being pushed off company boards by Chief Information Officer’s (CIO’s) and Chief Technology Officer’s (CTOs)?, at the same time, head-hunters say marketers lack financial or commercial clout in their businesses, meaning CFOs and CCOs are in a stronger position. So what strings should marketers be adding to their bows?
Darrell Kofkin in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen
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Darrell Kofkin is the Chief Executive of Global Marketing Network, leading its global development and expansion, before co-founding Global Marketing Network, Darrell Founded London School of Marketing, a private marketing college based in London. He led its UK and overseas expansion to Russia and Sri Lanka, before selling his shareholding in June 2005 to VC-backed MBO
Darrell began his career in marketing management in 1990 with London Underground as one of only two Marketing Graduates accepted onto the Management Training Scheme. He went on to become its youngestever Marketing Manager at the age of 24. He then joined InterCity Midland Mainline as Marketing Planning Manager in 1995 implementing innovative new travel and ticketing products for the newly ‘privatised’ UK railway
Darrell began his career in marketing management in 1990 with London Underground as one of only two Marketing Graduates accepted onto the Management Training Scheme. He went on to become its youngestever Marketing Manager at the age of 24. He then joined InterCity Midland Mainline as Marketing Planning Manager in 1995 implementing innovative new travel and ticketing products for the newly ‘privatised’ UK railway
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