What is Customer Lifetime Value? How to measure it? | #Marketing | #LunchtimeSeries | Kevin Britz | Craig Page-Lee | #Podcast

Untitled-design23.png

Customer Lifetime Value (CLV) - What does it mean; how do your measure? Lunchtime Marketing on www.ebizradio.com

Customer lifetime value (CLV) is a business metric that measures how much a business can plan to earn from the average customer over the course of the relationship. Differences in products, costs, purchase frequencies and purchase volumes can make customer lifetime value calculations complex. However, with the right tools, you can find customer lifetime value.

When you understand  CLV, you can make better-informed marketing and sales decisions. Kevin Britz and Craig Page-Lee, hosts of Africa’s leading marketing show, every Thursday at 12h00 on www.ebizradio.com, discuss and unpack this layer by layer.

To catch up with previous shows – just click

https://www.youtube.com/watch?v=Z_CWxvD09YM&t=129s

About eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle
Don't be shellfish...Share on Reddit
Reddit
0Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
0Email this to someone
email
Share on LinkedIn
Linkedin
    eBizRadio

    eBizRadio

    eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

    scroll to top

    Login

    Please enter the correct answer: *


    Register | Lost your password?