Customer lifetime value (CLV) is a business metric that measures how much a business can plan to earn from the average customer over the course of the relationship. Differences in products, costs, purchase frequencies and purchase volumes can make customer lifetime value calculations complex. However, with the right tools, you can find customer lifetime value.
When you understand CLV, you can make better-informed marketing and sales decisions. Kevin Britz and Craig Page-Lee, hosts of Africa’s leading marketing show, every Thursday at 12h00 on www.ebizradio.com, discuss and unpack this layer by layer.
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