Brand safety is fast evolving as consumers and market shifts force brands to review their brand purpose & values and how they show up in the public. It is now a collective effort between brands and their agency partners to drive quality media.
Audrey Naidoo of Let’s Talk Digital chats to S Stevan Randjelovic, Director, Brand Safety & Digital Risk Management at GroupM, about the transitioning of brand safety within 3 pillars: brand reputation, financial risk and legal risk. Stevan takes us through the highlights of the GroupM brand safety paper and provides a view of what brands should consider going forward.
- Women are winning in the Wine World | #Entrepreneur | #Wines | #Winery | Lindi Tshabangu | Silindile Zuma | Nanola Wines | #Podcast - August 15, 2022
- How do we support those businesses with a turnover over R10 million? | #Insight | #Growth | #Business | Ingrid von Stein | Diane Boorman - August 15, 2022
- Are you ready for the drone economy? | #Technology | #Economy | #Insight | Dean Conde | iOCO Digital - August 12, 2022
- Same Old Story | #Music | Business Brunch | #Artist | Björn Salsone | Lia Elise | #Podcast - August 11, 2022
- Understanding your customer segmentation | #Marketing | #LunchtimeSeries | Kevin Britz | Craig Page-Lee | #Podcast - August 11, 2022
- How to stay CONNECTED whilst traveling | #Technology | Ingrid von Stein | Arthur Goldstuck | Gadget.co.za | #Podcast - August 11, 2022
- Weekly Motoring News | Diesel and Dust | #Motoring | Tumelo Maketekete | #Podcast - August 11, 2022
- The future of SA Live Music? |#BigFishStories | Eitan Stern | Simon Attwell | Legalese |#Podcast - August 10, 2022
- Can you actually measure CULTURE? | #Business | #Coaching | #HR | Kevin Britz | Jerome Parisse-Brassens | Walking the Talk | #Podcast - August 10, 2022
- Weekly Motoring News | #Motoring | Tumelo Maketekete | Diesel and Dust | #Podcast - August 10, 2022
