Brand safety is fast evolving as consumers and market shifts force brands to review their brand purpose & values and how they show up in the public. It is now a collective effort between brands and their agency partners to drive quality media.
Audrey Naidoo of Let’s Talk Digital chats to S Stevan Randjelovic, Director, Brand Safety & Digital Risk Management at GroupM, about the transitioning of brand safety within 3 pillars: brand reputation, financial risk and legal risk. Stevan takes us through the highlights of the GroupM brand safety paper and provides a view of what brands should consider going forward.
