The automotive industry continues to face growing numbers of challenges and pressures, such as cost pressure, competition, globalization, market shifts, and volatility. Simultaneously big data and analytics today offer previously unthinkable possibilities for tackling these pressures and challenges that automakers are facing. Analytics is a powerful tool. However, applying analytics effectively requires knowledge and experience beyond statistics, operations, or information technology. Analytics done right requires a comprehensive set of capabilities that intersect and integrate with multiple functions and skilled teams across the business.
Kevin Britz and Craig Page-Lee, co-host the weekly Marketing Show on www.ebizradio.com and this week they explore the world of data and how the motoring industry is using data to tackle a number of issues and challenges within the industry and to plan and execute their growth strategies going forward.