What does 2013 hold for marketers? | Luisa Mazinter & Ulrich Meyer-Höllings unpack | #MarketingBiz

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2012 has been a very difficult year for businesses due to both the local and international macro-economic situation with instability in both Europe and the United States. Many CMO’s (Chief Marketing officers) have spent the year reflecting and planning on where the industry is moving to and preparing mentally for the challenges and opportunities of the future.

The established control paradigm used in marketing is becoming outdated very quickly due to the rise of the internet and more accessible technology.  This tension between being in control of a brand vs. being interactive with consumers is the main problem facing marketers; strategy and planning should be decreased in favour of a more agile form of marketing that listens and adapts to what consumers are telling both the marketers and the brand itself.

In the episode of #MarketingBiz Luisa Mazinter from TheMarketingSite.com and associate director at Vivaldi Partners, Ulrich Meyer-Höllings take a look at the challenges and changes that took place in 2012, but also looking ahead to 2013.

In this episode of #MarketingBiz Luisa Mazinter from TheMarketingSite.com and associate director at Vivaldi Partners, Ulrich Meyer-Höllings take a look at the challenges and changes that took place in 2012, but also looking ahead to 2013.

PODCAST | Click HERE to listen

 

 

 

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eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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