Understanding how brands engage | #RetailBiz with Craig Page-Lee

“We now spend more than 50% of our time out of home than we did ten years ago, mostly in the retail and entertainment environments. We need to truly understand how brands engage and connect with the consumer”

A new addition to BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving. Craig dives straight into the retail environment and looks at what is happening in-store and how technology, especially digital is influencing and changing the way in which we shop.

Craig Page-Lee in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

#RetailBiz next week: insights into two concepts that are becoming more prevalent and important for brands to understand, ROPO (Researching-Online-Purchasing-Offline) and Show-rooming (In-store research leading to online purchase)

Craig Page-Lee is the MD of Posterscope –  SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

Follow @cpl_ignite Follow @posterscopeza

• About the Author
• Latest Posts

About eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

• Philanthropy: Restoring human dignity through innovation in SA|#PayItForward |#ebizradio - October 30, 2020
• #POWERTOTHEPIXEL 2020 |Fak’ugesi Festival |#MbaliNdhlovu | Dr Tegan Bristow |#Digital |#Podcast - October 30, 2020
• What is the difference between SOCIAL SELLING and SOCIAL MARKETING? |#Sales |#ShelleyWalters |#Podcast - October 29, 2020
• Positivity, Authentic and Consistency – That’s how to build a brand |#LTM |#KevinBritz |#BjornSalsone |#DannyPainter - October 29, 2020
• Without children we have no future – Protect them! |#LTC |#KevinBritz | Edith Kriel | Jelly Beanz |#ebizradio - October 28, 2020
• A Paradigm Shift In Events Marketing |#Letstalkdigital |#Digital | Audrey Naidoo | Neo Matsau - October 28, 2020
• Are you a narcissist? |#LTC |#KevinBritz |#LTS |Natasha Williams - October 27, 2020
• The Boomer Economy: Marketing to the Amortalists| #eBizTrends | Dion Chang| Podcast - October 27, 2020
• CORONAVIRUS: COMPLACENCY IS SOUTH AFRICA’S BIGGEST CHALLENGE | #eBizInsights | Prevan Naidoo | Podcast - October 27, 2020
• How to innovate in publishing – Pivoting the publishing industry toward purpose |#OneEyedMan |#MikeStopforth |Arthur Attwell - October 26, 2020