What is lead generation and why is it important?Lead generation is a marketing process of generating and capturing interest in a product or service. The purpose of the lead gen process is to guide prospective customers into the sales funnel and through the sales pipeline until they are ready to make a purchase.
Join Bjorn Salsone, host of Business Brunch, and Action Business Coach Christian Harbeck as they take you through the Why’s and How’s of Lead Generation.
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