Digital Marketing is the advent of something fundamentally new and has a profound impact within organisations. How is it impacting yours?
Audrey Naidoo our LetsTalkDigital host connects with to Jan Gildemeister, Partner and Managing Director at BCG Johannesburg office. He leads the BCG’s digital hub for Southern Africa and has extensively worked with incumbent companies to define and implement digital disruption in their respective industries.
Together they discuss Digital Marketing is the advent of something fundamentally new and has a profound impact within organisations. Digital Marketing is a completely different beast as happens in millions of small events. In Digital marketing you can change things, test things, refine things to increase the effect of what you’re doing. You’re moving from a pure creative function to a more scientific, quantitative function. Companies need to acknowledge that Digital Marketing and traditional marketing need to sit side by side.
- Why are consumers encouraged to save even in these tough times? | #Money |#Insight | #FSCAMyMoney | Lyndwill Clarke | #ebizradio | FSCA - July 23, 2021
- Beware of them COOKIES! | #LunchtimeMarketing | #LTM | Marketing | Kevin Britz | Craig Page-Lee | #Podcast | #ebizradio - July 22, 2021
- Jou reputasie maak saak! | #DieBesigheidsKombuis | Naomi Basson | Regine le Roux | Reputation Matters | #ebizradio | #Podcast - July 22, 2021
- Renewed focus on People | Human Resources | #Management | Candice Neumann | 21st Century | #ebizradio | #Trend - July 21, 2021
- Knowing your value and worth | #ChangeConversationsWithMpume | Busi Selesho | Mpume Ncube-Daka | #Insight | #ebizradio | #Podcast - July 21, 2021
- Managing your business reputation | #Insight | Regine le Roux | Reputation Matters | Ingrid von Stein | #Podcast | #ebizradio - July 21, 2021
- Soft Fascination whilst in a holding pattern | #Trends | Dion Chang | Flux Trends | #Podcast | #ebizradio - July 21, 2021
- Who can we trust with our planet? | #Opinion | Burt Rodrigues | BIODX | #Sustainability | #ebizradio - July 21, 2021
- The rise and rise of the all-in-one lifestyle app | #Technology | Arthur Goldstuck | Ingrid von Stein | Gadget.co.za | #Podcast - July 20, 2021
- It’s okay to not be okay | #OneEyedMan | Mike Stopforth | Bridget McNulty | Podcast | #Insight | #ebizradio - July 20, 2021