Do you really know who and how to connect with consumers? Marketers, strategists are you actually doing what is best for your client? Do you really listen to your client and who they want to connect with or are you doing what you you always did? Well, what you know has all changed and continues to change as your read this.
IT’S ALL ABOUT CONSUMERS – Lunchtime with Kevin; Kevin Britz and Craig Page-Lee our #LTM hosts connect with two of the top Marketing experts in South Africa – Gillian Rightford & James Lappeman about their new Marketing book – ‘Marketing to South African Consumers’, published by the UCT Liberty Institute of Strategic Marketing and UCT Libraries.
Why this is such an important topic and how this is influencing decisions marketing agencies should be aware of?
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