What is the value of data? How can data be unified to drive intelligent decision making and what technology is being used to collect, unify and action the different data points. Why is it important now in 2022? (customer journey orchestration, messy middle, non-linear, transparency) Know Your Customer Journey.
Joining Audrey Naidoo on Lets Talk Digital is Kelvin Jonck, CEO of YOUKNOW Digital and our topic for conversation is The Data Revolution. We are all on a data maturity journey and brands need to be thinking about the transaction value exchange with customers.
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