What started out as a crisis response has now become the next normal, with big implications for how buyers and sellers will do business in the future. Navigating the crisis requires an entirely new playbook. Shelley Walters shares with us her insights and recommendations.
Audrey Naidoo – LetsTalkDigitalSA connects with Sales Enabler and founder of The Sales Counsel – Shelley Walters and they delve into the art of virtual B2B selling and how salespeople can be more effective in the way they sell, covering all the do’s and don’ts. The COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way.