Facebook Twitter Instagram
    Sunday, February 5
    Facebook LinkedIn
    Login
    eBizRadio.com Online RadioeBizRadio.com Online Radio
    • Home
    • Listen Live!
    • Podcast
    • Categories
      • Biz Entrepreneur
      • Biz Insight
      • Biz Opinion
      • Biz Research
      • Biz Trends
      • Biz Wires
      • Marketing Biz
      • Motoring Biz
      • Productivity Biz
      • Retail Biz
      • Techno Biz
      • Travel Biz
      • Tales from my Stethoscope
    • Advertise/Contact
    Trending
    • Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast
    • A raffle and What’s App started this thriving business | #Entrepreneur | #Business | Word of Mouth | Lindi Tshabangu | Ansa Williams | Loetie Potgieter | SHOE LA LA
    • Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast
    • Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast
    • What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group
    • How a small NPO School is providing Quality Education and making all the difference to the future of South Africa | #Education | #ECD | #NGO | The Love Trust | Nokuphila Schoo
    • Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast
    • How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast
    eBizRadio.com Online RadioeBizRadio.com Online Radio
    Home»ebiz classroom»Take charge of your personal brand to shape your career | #eBizClassroom | Lyndi Lawson-Smith
    ebiz classroom

    Take charge of your personal brand to shape your career | #eBizClassroom | Lyndi Lawson-Smith

    eBizRadioBy eBizRadioMay 15, 2015Updated:May 15, 2015No Comments4 Mins Read
    eBiz Classroom
    eBiz Classroom
    Share
    Facebook Twitter LinkedIn Pinterest Email

    A healthy brand and the trust that it inspires is one of the best ways that companies have to differentiate themselves and their products in an increasingly competitive marketplace. Likewise, individuals looking for an edge in today’s connected and fast-paced working environment can use personal branding strategies to market themselves more effectively to prospective employers and clients.

    Red & Yellow is offering a new course that shows individuals how to take charge of their personal brands so they can promote and position themselves in a manner that distinguishes them in a crowded job market. “Personal branding is about promoting yourself and your career in much the same way as companies market their brands”, says Lyndi, Head at Red & Yellow Johannesburg.

    The concept of a personal brand, however, is not applicable only to marketing consultants or self-anointed social media gurus. Every working professional today has a personal brand – a professional image that reflects perceptions and understandings of his or her career and professional personality – whether he or she decides to consciously shape it or not.

    “The term Google CV refers to the image that your online footprint creates of your character, work, and career,” says Lyndi. “Most people will do a Google search to see what social media, your personal web sites, and other online spaces reveal about you before they will hire you or engage you as a consultant.”Lyndi Lawson-Smith, head of Red & Yellow JHB

    The Personal Branding course, which runs for four weeks, will give students the tools to take charge or how they present themselves online – and off. The first step is to understand what sets your “product” (your skills, personality, qualifications, experience, and so on) apart in the market.

    From there, you can consider how to position yourself in the market in a manner that will create a positive, unique impression on prospective employers or clients. It might be worth “auditing” your brand by looking critically at the image your online presence projects and considering how it aligns with the brand you’d like to build for yourself.

    The next step is to think about how you will portray your brand effectively and appropriately in the relevant spaces, for example on social media platforms, in interviews, on your personal web site, or even just in the CV you present and the emails that you write.

    You should think especially carefully about how you project yourself in social media. An off-the-cuff remark made in anger or jest can deal massive, instant damage to your career, as Justine Sacco can attest, or haunt you years later, as Trevor Noah recently found out.

    It’s important to note that personal branding should be authentic. You should sell yourself on your unique positive attributes, experience and qualifications, but you shouldn’t stray away from your core personal or professional values or make promises you can’t keep.find out more about Red & Yellow

    Personal branding isn’t about creating a false appearance, but rather about bringing your true value to the fore. It can help you achieve your career goals, but it cannot make you into something you’re not. But applied wisely, personal branding can help you chart a course for your career and further your career goals.

    Digital skills are essential for anyone who wants to build a strong personal brand because social media and the Web today play such an important role in shaping our professional reputations and personal brands. You need to know how to build and monitor your brand using the many platforms and tools the digital world has to offer, she adds. What’s more, with digital skills in such short supply, a great mastery of digital tools and practices can be a valuable attribute to add to your own personal brand.

    About Red & Yellow 

    The Red & Yellow brand offers its students a range of real world, practical marketing communications skills to embark upon careers stemming from a fusion of strategic insight and creative flair that are aligned to the digital marketing age. Red & Yellow’s course content is driven by the evolution of the industry.

    As a credible source of information for the marketing communication industry in South Africa, Red & Yellow seeks to continually enable, empower and grow the industry, by producing ambitious and highly employable talent.

    For more info, visit www.redandyellow.co.za

    eBiz Classroom
    eBiz Classroom
    Lyndi Lawson-Smith from Red & Yellow in conversation with eBizRadio’s Nick Snow
    Podcast | Click HERE to listen

     

     

    Post Views: 1,683
    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    eBizRadio
    • Website

    eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

    Related Posts

    Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast

    February 3, 2023

    A raffle and What’s App started this thriving business | #Entrepreneur | #Business | Word of Mouth | Lindi Tshabangu | Ansa Williams | Loetie Potgieter | SHOE LA LA

    January 31, 2023

    Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

    January 30, 2023

    Leave A Reply Cancel Reply

    You must be logged in to post a comment.

    STREAMING 24/7

    The Stream is up 24/7 with a few exceptions for maintenance. We focus on business news and inisghts for the African Marketplace

    If you miss anything on the live STREAM, don’t worry as all our interviews are all available for download as PODCASTS and you can SHARE them with your network – it’s FREE!

    Contact us: 063 002 5148

    Our Most Recent Podcasts
    eBizRadio.com Online Radio
    eBizRadio.com Online Radio
    Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast
    00:00 / 15.37
    RSS Feed
    Share
    Link
    Embed
    • Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast

      Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast

      Feb 3, 2023 • 15.37

      South African Tourism sponsorship debacle and public outcry around its proposed sponsorship on a football team, whilst we are in the throws of a massive electricity crisis, which makes news headlines globally on a daily basis. Would tourists really be motivated by a football team (that has not won anything…

    • A raffle and What's App started this thriving business | #Entrepreneur | #Business | Word of Mouth | Lindi Tshabangu | Ansa Williams |  Loetie Potgieter | SHOE LA LA

      A raffle and What's App started this thriving business | #Entrepreneur | #Business | Word of Mouth | Lindi Tshabangu | Ansa Williams | Loetie Potgieter | SHOE LA LA

      Jan 31, 2023 • 20.58

      A community raffle sparked the idea for a local business. Two sisters, both entrepreneurs decided that they would take their love of shoes and bring South Africans the shoes we love to wear.  They started this business using Whats App and today have grown exponentially. How? Lindi Tshabangu is joined…

    • Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Jan 30, 2023 • 1929

      A Unique Selling Proposition (USP) is a crucial aspect of any business that sets it apart from its competitors. It is the factor that makes a business memorable, trustworthy and desirable to its target market. Once a business owner has discovered their USP, they can offer their clients real and…

    • Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Jan 29, 2023 • 40.44

      The world is witnessing massive job losses in 2023, with tech-based companies being particularly impacted. Many organizations are announcing their intentions to lay off more staff, with the common reasons cited as the pandemic boom, over hiring during the pandemic, fear of recession, and inflation. Cost-cutting, subpar performance, and financial…

    • What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      Jan 25, 2023 • 33.40

      Handle your recruitment with care. Its hard to have those tough conversations with your team, but its how and where do you it that will make the difference. Welcome to the era of human leadership. According to a survey done by Gartner, 90% of HR execs believe that to be…

    • Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Jan 24, 2023 • 22.04

      While Automation is phasing out traditional job roles innovation is redefining these jobs and creating new ones. The burden of responsibility is thus placed on Education to prepare learners with the skills they need to take up these jobs of the future. Lindi Tshabangu, host of the entrepreneur show –…

    • How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee |  Lunchtime Marketing | #Podcast

      How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Jan 20, 2023 • 37.54

      Is AI and possibly even ChatGPT the big disruptive movement in the marketing space? Kevin Britz and Craig Page-Lee, host the weekly Lunchtime Marketing show on www.ebizradio.com and for the first show of 2023, they delve into the big trends for 2023, particularly looking at AI.   Post Views: 1,683

    • Motivation is a fundamental component in achieving success | #Business | #Coaching | Kevin Britz | Desiree Wegner | The Holistic People Collective | #Podcast

      Motivation is a fundamental component in achieving success | #Business | #Coaching | Kevin Britz | Desiree Wegner | The Holistic People Collective | #Podcast

      Jan 19, 2023 • 35.34

      Periodically, we encounter difficulty in finding inspiration for our pursuits. Though there may be brief periods of motivation, it can eventually dissipate, causing us to fall behind in our goals. What many fail to realize is that motivation is a fundamental component in achieving success. Without it, there is no…

    • Teaching children emotional intelligence | #Entrepreneur | #Education | Word of Mouth | Lindi Tshabangu | Zamangwane Thabethe Mtshali |  Zamangwane Foundation | #Podcast

      Teaching children emotional intelligence | #Entrepreneur | #Education | Word of Mouth | Lindi Tshabangu | Zamangwane Thabethe Mtshali | Zamangwane Foundation | #Podcast

      Jan 17, 2023 • 24.20

      Social entrepreneur, author, teacher, mother and the epitome of Ubuntu.  How we can collectively assist our children to grow, develop, communicate and develop into emotionally intelligent, confident and secure your adults. Lindi Tshabangu connect with Zamangwane Thabethe Mtshali, founder of  Zamangwane Foundation to find out more about this entrepreneur, her…

    • Its time to re-evaluate your values | #Insight | #Business | Lunchtime Coaching | Kevin Britz | Kiona van Griensven

      Its time to re-evaluate your values | #Insight | #Business | Lunchtime Coaching | Kevin Britz | Kiona van Griensven

      Jan 16, 2023 • 32.39

      Are you tired of saying, I’m overwhelmed, I’m exhausted, how am I going to cope with and in business this year? You are so not alone, but we need to adjust and change  how we do things, what is important to us and how do we re-evaluate our entire business…

    • Stop it now! |#BrandActivism | #Marketing | #Branding | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Stop it now! |#BrandActivism | #Marketing | #Branding | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Dec 15, 2022 • 41.40

      Brand activism is when a brand or business takes a stand on a social, environmental, economic, or political issue. It’s about supporting a cause that aligns with a company’s core values, communicating a commitment to creating a positive impact, and putting that commitment into action. Brand activism is what you…

    • Calling Us Home - The Musical - Meet the cast | #Entertainment | #Music | #Theatre | Bjorn Salsone | Devonecia Swartz | Michael Castillo | #Podcast

      Calling Us Home - The Musical - Meet the cast | #Entertainment | #Music | #Theatre | Bjorn Salsone | Devonecia Swartz | Michael Castillo | #Podcast

      Dec 15, 2022 • 15.57

      After a thrilling audition process and nationwide search in South Africa as well as New York, Shy Music are delighted to announce that the leading roles in Calling Us Home – The Musical have been confirmed for the premiere season in Cape Town in February 2023, before the grand-scale musical…

    Most Recent Podcasts
    eBizRadio.com Online Radio
    eBizRadio.com Online Radio
    Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast
    00:00 / 15.37
    RSS Feed
    Share
    Link
    Embed
    • Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast

      Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast

      Feb 3, 2023 • 15.37

      South African Tourism sponsorship debacle and public outcry around its proposed sponsorship on a football team, whilst we are in the throws of a massive electricity crisis, which makes news headlines globally on a daily basis. Would tourists really be motivated by a football team (that has not won anything…

    • A raffle and What's App started this thriving business | #Entrepreneur | #Business | Word of Mouth | Lindi Tshabangu | Ansa Williams |  Loetie Potgieter | SHOE LA LA

      A raffle and What's App started this thriving business | #Entrepreneur | #Business | Word of Mouth | Lindi Tshabangu | Ansa Williams | Loetie Potgieter | SHOE LA LA

      Jan 31, 2023 • 20.58

      A community raffle sparked the idea for a local business. Two sisters, both entrepreneurs decided that they would take their love of shoes and bring South Africans the shoes we love to wear.  They started this business using Whats App and today have grown exponentially. How? Lindi Tshabangu is joined…

    • Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Jan 30, 2023 • 1929

      A Unique Selling Proposition (USP) is a crucial aspect of any business that sets it apart from its competitors. It is the factor that makes a business memorable, trustworthy and desirable to its target market. Once a business owner has discovered their USP, they can offer their clients real and…

    • Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Jan 29, 2023 • 40.44

      The world is witnessing massive job losses in 2023, with tech-based companies being particularly impacted. Many organizations are announcing their intentions to lay off more staff, with the common reasons cited as the pandemic boom, over hiring during the pandemic, fear of recession, and inflation. Cost-cutting, subpar performance, and financial…

    • What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      Jan 25, 2023 • 33.40

      Handle your recruitment with care. Its hard to have those tough conversations with your team, but its how and where do you it that will make the difference. Welcome to the era of human leadership. According to a survey done by Gartner, 90% of HR execs believe that to be…

    • Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Jan 24, 2023 • 22.04

      While Automation is phasing out traditional job roles innovation is redefining these jobs and creating new ones. The burden of responsibility is thus placed on Education to prepare learners with the skills they need to take up these jobs of the future. Lindi Tshabangu, host of the entrepreneur show –…

    • How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee |  Lunchtime Marketing | #Podcast

      How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Jan 20, 2023 • 37.54

      Is AI and possibly even ChatGPT the big disruptive movement in the marketing space? Kevin Britz and Craig Page-Lee, host the weekly Lunchtime Marketing show on www.ebizradio.com and for the first show of 2023, they delve into the big trends for 2023, particularly looking at AI.   Post Views: 1,683

    • Motivation is a fundamental component in achieving success | #Business | #Coaching | Kevin Britz | Desiree Wegner | The Holistic People Collective | #Podcast

      Motivation is a fundamental component in achieving success | #Business | #Coaching | Kevin Britz | Desiree Wegner | The Holistic People Collective | #Podcast

      Jan 19, 2023 • 35.34

      Periodically, we encounter difficulty in finding inspiration for our pursuits. Though there may be brief periods of motivation, it can eventually dissipate, causing us to fall behind in our goals. What many fail to realize is that motivation is a fundamental component in achieving success. Without it, there is no…

    • Teaching children emotional intelligence | #Entrepreneur | #Education | Word of Mouth | Lindi Tshabangu | Zamangwane Thabethe Mtshali |  Zamangwane Foundation | #Podcast

      Teaching children emotional intelligence | #Entrepreneur | #Education | Word of Mouth | Lindi Tshabangu | Zamangwane Thabethe Mtshali | Zamangwane Foundation | #Podcast

      Jan 17, 2023 • 24.20

      Social entrepreneur, author, teacher, mother and the epitome of Ubuntu.  How we can collectively assist our children to grow, develop, communicate and develop into emotionally intelligent, confident and secure your adults. Lindi Tshabangu connect with Zamangwane Thabethe Mtshali, founder of  Zamangwane Foundation to find out more about this entrepreneur, her…

    • Its time to re-evaluate your values | #Insight | #Business | Lunchtime Coaching | Kevin Britz | Kiona van Griensven

      Its time to re-evaluate your values | #Insight | #Business | Lunchtime Coaching | Kevin Britz | Kiona van Griensven

      Jan 16, 2023 • 32.39

      Are you tired of saying, I’m overwhelmed, I’m exhausted, how am I going to cope with and in business this year? You are so not alone, but we need to adjust and change  how we do things, what is important to us and how do we re-evaluate our entire business…

    Facebook Twitter Instagram Pinterest
    © 2023 ThemeSphere. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login below or Register Now.

    Please enter the correct answer: *


    Lost password?

    Register Now!

    Already registered? Login.

    Please enter the correct answer: *


    A password will be e-mailed to you.