The Spur Soccer Masidlale Programme, a tool for instilling essential life skills into young lives, has already reached more than 30 000 children within historically disadvantaged areas since its inception in 2005.
What started out as 12 one-day soccer clinics involving 10-12 year olds, has grown into a fully-fledged annual soccer league in the main metropolitan areas of Johannesburg, Cape Town, Durban and Port Elizabeth.
One of Spur’s corporate social investment aims is to use sport to uplift communities. The central venues are selected in historically disadvantaged areas where school sport participation is low. The Masidlale Programme fills this gap.
Each one of the cities had 200 players (100 girls and 100 boys) taking part who come from 10 local schools. The teams are given Spur-branded soccer kits which they can keep.
According to Khakhi Diala, Brand Activation Manager of the Spur Group, sport teaches us more than just physical skills; sport is a metaphor for life. That is why Spur has included a life skills programme to run alongside the soccer league.
Fifty mentors per league met with their groups every two weeks to explore essential skills needed to excel in life. The mentors teach self-esteem, positive behaviour changes and wise decision making. They equip the children beyond the sports field into home and school life. 20 girls and 20 boys are then chosen for further mentoring.
The main prize for the winning team is that they become mascots at PSL games.
To ensure the lessons go further into the schools, Spur has a Masidlale Coaching Programme for the school coaches. These are run by accredited coaching facilitators who train 30 coaches from four provinces.
Interactive Sport is involved with the mentoring programme which extends to the coaches and one teacher per school.
Masidlale means “let’s play” in Xhosa. So the programme’s aim is to change lives through play.
PayItForward
Khakhi Dlala in conversation with eBizRadio’s Nick von Stein
PODCAST | Click HERE to listen
| Format: MP3
- Motoring News | Diesel and Dust | Tumelo Maketekete | #Motoring | #ebizradio | #Podcast - October 15, 2021
- How is AI going to affect both Business and the Advertising landscapes? | #Marketing | #LunchtimeSeries | Kevin Britz | Craig Page-Lee | #ebizradio | #Podcast - October 15, 2021
- How do youth actually consume content? | #Entrepreneur | #WordOfMouth | Lindi Tshabangu | Khathutshelo Bapela | #Podcast | #ebizradio - October 14, 2021
- Since SA has have moved to level 1 lock-down, what effect is this having on the markets? | #Insights | #Trading | Zihad Israel | CMTrading | #ebizradio - October 14, 2021
- Behind the scenes with a Theater Producer | #BusinessBrunch | #Insight | Björn Salsone | Bernard Jay | #Pantomime | #Podcast #ebizradio - October 12, 2021
- Now is the time to make money in this market | #Insight | #Money | Daniel Kibel | CMTrading | #ebizradio - October 11, 2021
- How Trade Specialisation might make you a rich Forex trader | #Insights | Finance | Tope Ijibadejo | CMTrading | #ebizradio - October 8, 2021
- Who are and why are these South Africa’s brands ranked the most valuable? | #Marketing | #Insight | Kevin Britz | Craig Page-Lee - October 7, 2021
- Ubuntu is the spirit of wealth | Investing in YOUR people | #Insight | Nelisiwe Massabgo | #ebizradio - October 7, 2021
- THE NEW REASON TO GET UP FOR WORK IN THE MORNING – Becoming a future-fit employer in a Pandemic | #Business | #Insight | Sibongile Bobo Mngxali | Roche Diagnostics | #ebizradio - October 6, 2021
