With the run up to the festive season and Christmas retail, Dion chatted to us about the trend of Social Business. Considering the current recession and the fact that money is a little tight for everyone, he highlights the increasingly elaborate dance and lure that retailers are going to have embark on, also ginving some examples of case studies of brands who have got the social media thing right. One has to go beyond just having a social media campaign and look at things like talking soft power and pushing solutions not just your product.
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