The last Olympics took place before I joined Twitter. Now I can’t imagine watching the Olympics without it. What will 2016 be like?
— Sarah Britten (@Anatinus) August 11, 2012
For #SayWhatBiz we had a chat with Sarah Britten (@Anatinus) we looked at Olympic Sponsorships. Everything from Nike’s ambush marketing to Brandilsm to the protests by athletes against the ban on mentioning non-official Olympics sponsorships.
Podcast | Click HERE to listen
Join Chris Kolbe every weekday morning from 9 to 11am for the Daily Biz on Biz Radio. Stay in touch with Chris at @Biz_Radio on twitter, Biz_radio on Skype, studio BBM 279DF0DD and [email protected] to mail him.
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