How do agencies charge? Do we expect a flat monthly rate, or do we expect to be billed per hour? This is a prickly issue in the advertising industry which is already in a state of flux. How do you feel about this?
LetsTalkDigital with Audrey Naidoo connects with Shanell Singh, Managing Partner at MediaCom and Julian Mountain, Digital Director GroupM, about this somewhat contentious issue .
The traditional FTE commercial model is no longer sustainable to guarantee the survival of agencies now or in the near future. This is due to a number of factors: COVID-19 and the reduction in media budgets, pressure to deliver on objectives, the trend towards in-housing models and a lack of skill-sets and talent to keep up with the ever-changing pressures. We delve into why agencies are being recycled, the need to evolve and define a new operating model.
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