How do agencies charge? Do we expect a flat monthly rate, or do we expect to be billed per hour? This is a prickly issue in the advertising industry which is already in a state of flux. How do you feel about this?
LetsTalkDigital with Audrey Naidoo connects with Shanell Singh, Managing Partner at MediaCom and Julian Mountain, Digital Director GroupM, about this somewhat contentious issue .
The traditional FTE commercial model is no longer sustainable to guarantee the survival of agencies now or in the near future. This is due to a number of factors: COVID-19 and the reduction in media budgets, pressure to deliver on objectives, the trend towards in-housing models and a lack of skill-sets and talent to keep up with the ever-changing pressures. We delve into why agencies are being recycled, the need to evolve and define a new operating model.
Don’t miss out on this head-turning conversation. CLICK HERE TO LISTEN
- Same Old Story | #Music | Business Brunch | #Artist | Björn Salsone | Lia Elise | #Podcast - August 11, 2022
- Understanding your customer segmentation | #Marketing | #LunchtimeSeries | Kevin Britz | Craig Page-Lee | #Podcast - August 11, 2022
- How to stay CONNECTED whilst traveling | #Technology | Ingrid von Stein | Arthur Goldstuck | Gadget.co.za | #Podcast - August 11, 2022
- Weekly Motoring News | Diesel and Dust | #Motoring | Tumelo Maketekete | #Podcast - August 11, 2022
- The future of SA Live Music? |#BigFishStories | Eitan Stern | Simon Attwell | Legalese |#Podcast - August 10, 2022
- Can you actually measure CULTURE? | #Business | #Coaching | #HR | Kevin Britz | Jerome Parisse-Brassens | Walking the Talk | #Podcast - August 10, 2022
- Weekly Motoring News | #Motoring | Tumelo Maketekete | Diesel and Dust | #Podcast - August 10, 2022
- Mothers do know best | #Entrepreneur | #Women | #Hairstyling | Bjorn Salsone | Chaz Kruger | Business Brunch | #Podcast - August 9, 2022
- Why after 250 years are we still struggling for inclusion? | #Business | #Women | Lindi Tshabangu | Kalnisha Singh | Word of Mouth | KD Strategies - August 8, 2022
- The professional services sector soars in 2022 | #Marketing | #Business | #Leadership | Kevin Britz | Craig Page-Lee | #Podcast - August 4, 2022