Research findings on the Hybrid Shopper | #BizTrends with Dion Chang

Post two workshop sessions hosted by Flux Trends around the Hybrid Shopper, Dion takes some time to unpack the issue in a bit more detail taking us on the journey of the actual research and the issue of conflict within the retail environment – we are starting to see a number of businesses closing and the retail environment gets tougher, but the online shopper gets stronger. We have seen a jump in online purchasing by 30% in Africa and yet many businesses still see online retail as an either / or situation and have not fully embraced the opportunities that lie within this segment.

Dion Chang in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

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