Rebranding and rebuilding your brand in today’s hyper connected world takes serious time and effort. What could we learn from others who have done this in the past 5 years?
Lunchtime Marketing host Kevin Britz, is joined again by Craig Page-Lee, our resident marketing genius and this week they unpack, discuss and review other big brands who have rebranded themselves and rebuilt their businesses. Craig shares the case study of Absa’s rebranding and the 7 key strategic steps they took to achieve this.
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