Podcast: Don’t attack traditional media, rather explain digital media! | #BizOpinion @MelodyMaker

After reading her opinion piece on themediaonline.co.za, we thought it would be a good idea to connect with Cape Town based digital strategist & social head at Acceleration Media, Melody Maker.

Chatting to Melody gives one a clear understanding of the digital media landscape in SA and rather than bashing traditional media, as is often done today, she explains the benefits to brands/business. Her approach is simple, first understand the landscape, then work with a team to help you reap the benefits of it.

Melody Maker in conversation with BizRadio’s Grant Jansen

PODCAST | Click HERE to listen 

Attacking traditional media is not the way to sell digital marketing. @melodymaker says that approach does more harm. themediaonline.co.za/2013/01/attack…

— The Media Online (@TheMediaOnline) January 23, 2013

@biz_radio Thanks for the chat guys!

— melodymaker (@melodymaker) January 24, 2013

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