Louise Robinson: A Personal Profile | #eBizEntrepreneur | Louise Robinson

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Today we chat to Louise Robinson, a IT and Data Specialist based in South Africa.
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Louise Robinson started CG Consulting, a specialised IT marketing company, fifteen years ago, in her Sea Point garage. Starting of doing any kind of contract work that came her way from her Johannesburg corporate contacts, who from time to time needed someone to run small marketing projects for them in Cape Town, today Louise heads a company with a proven track-record of high-quality service and profitability, and at least a five-year head-start over any other IT marketing firm when it comes to knowledge of the African IT scene.

With no formal business training, Louise had moved up in the marketing departments of large IT companies in Johannesburg. After starting CG Consulting, she ended up in the highly specialised field of business-to-business marketing.database360-horisontal

CG Consulting does not do direct sales pitches. Rather, the company gathers information about IT people in the business world, speak to them about their work and needs and inform them about new systems or products. Most of this work is based on campaigns that the likes of Microsoft and Cisco hire CG Consulting to carry out. In addition, the company sells targeted databases, and specialises in appointment setting and lead generation throughout Africa.

https://www.database360.co.za/

BizEntrepreneur-on-BizRadio-600x250Louise Robinson in conversation with eBizRadio’s Nick von Stein

PODCAST | Click HERE to listen

 

| Format: MP3

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eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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