Kulula new ad campaign | #SayWhatBiz with @Anatinus

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Dr-Sarah-Britten-New-Media-Communications-StrategistInteresting, very interesting….if you have not seen the ad’s yet – Kulula have launched a new print & TV campaign that shows their planes “re-branded” it’s a direct poke at competitor – SAA –  and the tag line says……..The Most South African Airways – SAA are saying they are not going to accept the misuse of their brand – Kulula say it’s a creative campaign and they are not actually re-branding their planes – but they have caused a stir and people are talking about it. There has been a fair amount of negative response to the campaign and its certainly not their usual high standard of campaigns – but it’s interesting and has created conversation – however it lacks truth and at the end of the day is not good for the brand.

Sarah Britten in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

Read-more Did-Kulula-deserve-the-onion?

Join Grant Jansen every weekday morning from 10 to noon for the Daily Biz on Biz Radio.

 

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eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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