Gen Z’s are by far the largest market segment in Africa and as marketers and communicators you need to take them seriously and start interacting with them in the mediums they consume and what they are interested in.
- They love to laugh – so entertain them.
- Yes they still watch television, but have just shifted devices.
- They want quality of life and balance between work and leisure time.
- They love Tik Tok, and spend a lot of time on this platform and yes they engage on the platform.