Integrated Marketing within Digital Transformation | #LetsTalkDigital | Audrey Naidoo | Sadika Fakir | Tiger Brands | #Podcast | #ebizradio

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Sadika Fakir in conversation with Audrey Naidoo - LetsTalkDigital

According to AC Nielsen and the Interactive Advertising Bureau, total adspend for SA in 2020 was just over R41bn, with a 18% y/y growth in digital media. Due to COVID and shifting consumer behavior, we have seen a decline in spend in TV, radio, OOH, print and cinema but a huge increase in digital spend, especially in streaming digital video and audio channels.

As marketers, we still use the “traditional” and “digital” terminology in large part because the market still talks in this lexicon. But the reality is that we have moved on to thinking about channels in terms of the strategies and messaging we are planning. We have also begun using the term “tradigital” when referring to traditional media that now offers digital components.

Today we will explore this new integrated marketing space and delve into what the future looks like. Joining Audrey Naidoo, host of Lets Talk Digital is Sadika Fakir, Integrated Media & Digital Director at Tiger Brands sharing her experience and thoughts around Integrated Marketing within Digital Transformation.

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    eBizRadio

    eBizRadio

    eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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