If you don’t have an architectural plan for your brand – how do you know where you going! |#Marketing | #Strategy | Kevin Britz | Craig Page-Lee | #Podcast | #ebizradio

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Importance of clear brand architecture

Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other. It can help a marketer see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the marketplace.

Lunchtime Marketing with Kevin Britz and Craig Page-Lee unpack what brand architecture is and is not, and how to build on that plan that creates clarity – particularly in this digital world.

Lunchtime Marketing on www.ebizradio.com – Kevin Britz & Craig Page-Lee

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eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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