Many businesses had to close their doors or re-invent the business in recent weeks. We chatted to Naomi Butow, Founder of MommyMallSA and she shares what is key to focus on when choosing a name of your business and why it is so important.
Don’t name your business now The Lock-Down, as right now this may be catchy and topical, but what happens when this global lock-down passes? You need to ensure that the name you choose for your business is relevant and says exactly what you do? Two decades ago, it was fashionable to name the business after yourself, consider this – what may happen in the future if you sell the business?
Its a simple process that many don’t give enough thought to when coming up with the name for their business. There are two simple steps;
Naming your business – When you name your business create a brand and a name that is clear about what it is that you do.
Your slogan – is a very short description of what you do
If you wish to know more about opening a business in these tough time please review our Entrepreneur or Mompreneur podcasts (you can find these at the top of the page under podcasts).
- How Separation Impacts Tenants And Landlords Alike | #Property | #Insight | Shanaaz Trethewey | RentMaster | #ebizradio - December 7, 2021
- Turn Key Building Contractors | #Entrepreneur | Business Brunch | Björn Salsone | Bernice Els - December 7, 2021
- A BEGINNER’S GUIDE TO INVESTING OFFSHORE – What if it’s easier than you think? | #Insight | #Money | Nelisiwe Masango | Ubuntu Invest | #ebizradio - December 7, 2021
- “ALWAYS SHOW UP, NO MATTER WHAT” |#Insight | #Entrepreneur | Daniel Kahn | Firstwatch Whiskey | #ebizradio - December 7, 2021
- Ground One Coffee is stirring it up! | #LTM | Lunchtime Marketing | #Marketing | Kevin Britz | Craig Page-Lee | Shane Radebe | Letsi Mailula | #Podcast | #ebizradio | Hollard Insure - November 25, 2021
- Roche launches cobas pureintegrated solutions analyser to help simplify operations in small to medium sized labs |#News | #Medical | Roche Diagnostics Sandra Orta - November 24, 2021
- Young artists invited to illustrate the spirit of wealth | Ubuntu Invest | Art | Neliswe Msango |Competition | #ebizradio | #Podcast - November 24, 2021
- Excuse Me | Unscripted Life | Clive Vanderwagen | Bongi Archi | #SupportLocal | #Podcast | #ebizradio - November 23, 2021
- Every behavior is driven by a motivation | #LTL | Leadership | Kevin Britz | Naomi Basson | #Podcast | #ebizradio - November 22, 2021
- South Africa’s most attractive Employers – Universum Global demystifies the new employment landscape | #HumanResources | #Insight | #ebizradio - November 22, 2021