In the past decade, offices in Africa have already begun to evolve from the dreary cubicles of workplaces past. But it’s only just begun, and the next ten years will see even more dramatic changes.
According to the World Economic Forum’s Human Capital Index, Sub-Saharan Africa currently only captures 55% of its human capital potential, compared to a global average of 65%. With more than 60% of its population under the age of 25, Sub-Saharan Africa is the world’s youngest region. By 2030, the continent’s working-age population is set to increase by two-thirds, from 370 million adults in 2010 to over 600 million in 2030 – a young workforce in search of jobs that will provide them with more than a cubicle.
The last thing the office of the future will look like is an office. A hotel, maybe. Perhaps an art gallery or a nice restaurant with gardens. But not like an office. At least not according to the Workplace Futures Report1. The report identifies three main social and demographic trends that will mean the workplace of tomorrow looks more like a home or hotel, than like the white-collar factory of today.
The first of these trends is data-based. Under pressure from wearable devices that record and analyse our daily routines and life patterns, workplaces will integrate with our personal technology to track our emotions and productivity.
Simultaneously, as working lives grow longer, a wider spread of age groups will be represented in the workplace – from starters in their 20s, to parents in their 30s and 40s and veterans in their 60s and 70s. Each group will need different kinds of spaces.
Third and finally sits the ubiquitous screen-based technology of our age. In the future, workplace design will aim to filter out digital distraction so that productivity grows without leaving workers feeling deprived of their devices.
The combined effect will be offices, “that are no longer be a bland desk in a dumb, indifferent building”, the report says. Instead they will become multi-generational live-work-eat-sleep hubs for men and women of all ages.
The report also predicts three ways that the modern workplace will adapt and evolve to reflect these trends. The first suggests that the workplace will become more like a living being in its own right (‘the sentient workplace’). The second explores an office that feels and behaves like a community destination (‘the hospitality workplace’). The third imagines a space designed for a workforce that ranges from twenty-somethings to seventy-somethings (‘the flat-age workplace’). Many – perhaps most – will be a combination of all three. Together they will transform the way we work.
The sentient workplace
The sentient workplace is probably the closest to becoming a part of today’s everyday workplace reality. While offices were once passive, hostile places that forced workers to adapt to fit into them, the workplace of tomorrow will work the other way around. It will adapt itself to its occupants’ needs and will be designed and built to incorporate thousands of sensors that interact with workers’ wearable devices and smartphones. “The result,” predicts the report “will be a playground for personalisation, forming atmospheric bubbles around individual workers.”
MoreySmith says that apps that interact with the sentient workspace will be ubiquitous – not only to replace entrance cards and passes, but for greater worker satisfaction. This is already happening at Deloitte’s Edge building in Amsterdam, where an app controls parking, daily desk allocation, locker access and food ordering. Deloitte believes this has led to 60% fewer absentees, a fourfold increase in job applications and a substantial increase in talent retention.
The hospitality workplace
By the mid to late 2020s the hospitality workplace will also be a routine part of our working life, MoreySmith claims. Instead of the heavily-patrolled entrance and a strictly staff-only feel of today’s offices, the hospitality workplace will mix public and private spaces in a happy relaxed blend. Workplaces will include public restaurants and cafes, rooftop terraces, art galleries, barber shops, nail bars, and even hotels as the workplace enters the sharing economy.
New office amenities will matter, providing variety and release from routine. In Dublin both California-based software house Workday and San Francisco-based Dropbox have already introduced well-equipped music rooms. The Dropbox music suite is a cross between a recording studio and a smoky jazz club – not what you normally find in an office block.2
According to psychologist Michael Corballis, quoted in the MoreySmith report, these new workplaces will help us by providing the right kinds of distraction. “In adapting to a complex world, we need to escape the here and now, consider possible futures, mull over past mistakes and understand how other people’s minds work,” he says.
The flat-age workplace
With life expectancy growing, and working life extending into the 60s and 70s, the workplace of the future will be populated by several generations.
By the late 2020s the last of the baby boomers will be rubbing shoulders with the dominant Millennials and the digitally-native Generation Z in a mix that will mean soundproofed spaces for those whose patience with youthful hubbub is low, and mentor pods to help pass on information from the older to the younger, and vice versa.
Diversity Incubators – spaces with a strong advocacy agenda, helping people into unfamiliar or challenging areas of work3 – will become mainstream, says the report.
The needs of women are particularly important in the flat-age workplace – driving a change of emphasis and of amenities. Sound-proofed crèches, baby-feeding facilities and buggy and scooter parking are all being added to new office schemes, along with wellbeing rooms and gathering spaces.
Choose your tribe
While top interior designers and space-planners acknowledge the findings of the MoreySmith report, many say it understates one key part of the workplace of tomorrow: the tribal way human beings think.
IWG plc, flexible workplace specialists around the world, is getting ready for the future by creating the new style of office space: sleek, clean, colourful and packed with stimulation. Workplace design ultimately comes down to tribes,” says Joanne Bushell, Managing Director and VP Sales in Africa for IWG Plc, “We’re all in tribes of various kinds, and we all want to feel surrounded by the rest of our tribe – be it our colleagues, our industry or our wider network.”
“That’s why community is the key to the office,” she adds. “You need to focus on the people inside the workspace, and the people outside the workspace, and how they relate to each other through the amenities and design.”
Unfortunately, this isn’t something that can be easily touched or felt. “The tribe is a transient and truly agile thing, and catching it is like trying to catch a butterfly,” she says.
Another way IWG plc are pre-empting the change in the office of the future is by rapid expansion into Africa through franchising, to meet overwhelming demand. IWG brand, Regus, operates in 21 African countries. IWG, a global operator of workspace providers since 1989, said flexible workspaces are evolving and becoming woven into the fabric of our societies, offering flexibility to businesses and their staff whenever and, crucially, wherever they need it.
The IWG franchise model offers landlords, private equity firms, multi-brand franchise operators and high-net-worth individuals the opportunity to buy into this lucrative market at attractive returns. With the first franchise centre already open in Angola and new centres opening in Guinea and Djibouti in September, the company is determinedly targeting the African continent for development and investment opportunities for early adopters of the franchising model.
The potential for innovation and growth makes the serviced office market one of the most exciting growth markets in Africa – and partnering with IWG plc gives business owners the ability to participate in this growth story, with the backing of an established global brand who is currently ahead of trends in future workspace.
So, will the tribal workplace be the next big innovation, changing the face of offices in the years after 2025? There’s only one answer to that: set your workplace atmosphere app to ‘cool’, then wait and see.
For more information or to find out more about Franchise opportunities in your country, please contact [email protected].
IWG is the global operator of leading workspace providers. Our companies help more than 2.5 million people and their businesses to work more productively. We do so by providing a choice of professional, inspiring and collaborative workspaces, communities and services.
Digitalisation and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses want the financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. They want choice.
Through our companies we provide that choice, and serve the whole world of work: Regus, Spaces, No18, Basepoint, Open Office and Signature. We create personal, financial and strategic value for businesses of every size. From some of the most exciting companies and well-known organisations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility and market proximity.
We’re reaching a tipping point. The workspace revolution is coming.
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