Home
Featured
How have Smartphones changed the dynamic relationship between Business and Consumers

How have Smartphones changed the dynamic relationship between Business and Consumers

BizRetail

In todays fast paced world- filled with 24 hour news, social media and the ever omnipotent Internet-, the way in which consumers are finding products/services they need has changed…..

To be more precise, there has been a divergence in the way that consumers do research on the products they wish to buy. According to Craig Paige-Lee, users of non-smartphones do more research (and also at a earlier date) on shopping items than their tech savvy smart-phone using brothers/aunts/friends…… In todays discussion, we examine this trend and how this new dynamic has effected not only consumers and business but the Out of Home Industry as a whole.

BizRetail

Craig Page-Lee in conversation with eBizRadio

Podcast | Click HERE to listen

Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

Follow @cpl_ignite Follow @posterscopeza

About the Author
Latest Posts

About eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle