Have you ever wondered how Woolworth’s manage and execute their content? Cathy Lund – Content Director at Woolworth’s SA gives us the inside story.
Dylan Kohlstadt has an open and frank discussion with Cathy Lund about the latest content marketing trends and major changes over the past few years. They also discuss the different sales strategies in content marketing and answer burning questions like;
Do you check your posts thoroughly before sending them out?
Why content builds stronger relationships?
How to create successful content and the major significant changes in content marketing.