Creativity has always been at the heart of business, but until now it hasn’t been at the top of the leadership agenda. By definition the ability to create something novel and appropriate, creativity is essential to the entrepreneurship that gets new businesses started and that sustains the best companies after they have reached global scale. But perhaps because creativity was considered unmanageable—too elusive and intangible to pin down—or because concentrating on it produced a less immediate payoff than improving execution, it hasn’t been the focus of most leaders attention.
Kevin Britz is joined by Cassandra Julius, a Marketing Executive from Omni HR Consulting. They discuss how leaders can foster a culture of creativity and innovation in the workplace.
Kevin Britz – Facebook: https://www.facebook.com/leadershipby… LinkedIn: https://www.linkedin.com/in/kevinbrit… Instagram: https://www.instagram.com/kevin_britz/
Cassandra Julius – Email: [email protected] Linkedin: https://www.linkedin.com/in/cassandra… Company Linkedin: https://www.linkedin.com/company/2628…
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