Brands be warned…..you cant just stick a label on things and say you are environmentally friendly. You will be called out and that can do a lot of damage to your brand reputation. Rather do it properly right from the start.
Lunchtime with Kevin, host Kevin Britz connects with our in-house marketing specialist Craig Page-Lee and they discuss making your brand truly environmentally friendly and not just green washed. Find out why and how you can do this properly and how brands are going about telling their consumers that they are environmentally conscious and how you manufacture your products or services.
They also chat about how consumers are more willing to pay for environmentally friendly products as well as key points for a business to follow when developing their green packaging.
Kevin Britz – Lunchtime Series Host Business Owner, Leadership Facilitator, Training Specialist and Coach – Leadership by Design https://linktr.ee/kevinbritz
Craig Page-Lee -Email: [email protected] Twitter: @cpl_ignite LinkedIn: Craig Page-Lee