In the latest issue of the Global CMO Magazine James wrote a key feature article on a model approach to enhance the digital market for wine brands along the value and supply chain. Here he is in discussion with BizRadio around the research he did and offers insights to the industry with easy to follow guidelines to gain the most benefit for your brand.
James MacAskill in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen
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We look at some issues in the article:
- Setting the scene and what promoted him to embark on this research?
- How does a marketer identify the segment they are wanting to sell their wine into and then how does one identify the key consumer segments in that market?
- Mapping out the digital approach to the market segments?
- How do you break away from the current marketing silo approach to the wine industry and engage?
You can subscribe to the publication (it’s free) – Global CMO The Magazine
To read the full article – Click here
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