We look at one of the often misunderstood and undervalued assets that we as Marketeers own: a deeper understanding of consumer behaviour. It is nearly impossible to even start defining a marketing strategy without a solid fact base, but as markets become more dynamic – customer segmentation is becoming more challenging. First we look at the service provider perspective to understand how they deal with these issues – Ulrich Meyer-Hoellings chats to Caroline Henne from GfK in Germany – www.gfk.com
Podcast | Click HERE to listen
why all business is social: blogs.hbr.org/cs/2013/01/eve…
— UlrichMeyer-Höllings (@meyerhoellings) March 6, 2013
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