Facebook Twitter Instagram
    Monday, February 6
    Facebook LinkedIn
    Login
    eBizRadio.com Online RadioeBizRadio.com Online Radio
    • Home
    • Listen Live!
    • Podcast
    • Categories
      • Biz Entrepreneur
      • Biz Insight
      • Biz Opinion
      • Biz Research
      • Biz Trends
      • Biz Wires
      • Marketing Biz
      • Motoring Biz
      • Productivity Biz
      • Retail Biz
      • Techno Biz
      • Travel Biz
      • Tales from my Stethoscope
    • Advertise/Contact
    Trending
    • Meet the star and entrepreneur | Michel Alejando Castillo | Word of Mouth | Lindi Tshabangu | Calling Us Home | Artscape Theatre | #Podcast
    • The Why and How Lead Generation works | #Business | #Entrepreneur | Business Brunch | Bjorn Salsone | Christian Harbeck | #Podcast
    • Development of a digital mindset is imperative | #Marketing | #Digital | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast
    • Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast
    • A raffle and What’s App started this thriving business | #Entrepreneur | #Business | Word of Mouth | Lindi Tshabangu | Ansa Williams | Loetie Potgieter | SHOE LA LA
    • Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast
    • Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast
    • What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group
    eBizRadio.com Online RadioeBizRadio.com Online Radio
    Home»Article»FIVE WAYS YOU CAN MARKET TO THE YOUTH IN 2017 | #ebizradio | #Marketing | Khethi Ngwenya
    Article

    FIVE WAYS YOU CAN MARKET TO THE YOUTH IN 2017 | #ebizradio | #Marketing | Khethi Ngwenya

    eBizRadioBy eBizRadioNovember 23, 2016No Comments3 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Owner and Managing Director of SchoolMedia, Khethi Ngwenya, believes that in order to empower the South African youth, we need to be getting them the right information. However, in a society infiltrated with all sorts of messages, how can the right information cut through the noise?

    school-media-example

    With a dedication to youth marketing, Ngwenya has put together five 2017 trends that outline just how the youth should and can be targeted in the coming months.

    He explains, “We need to be savvy about how we go about reaching this particular market, because they aren’t interested in reams of text, being told what to do or how to do it. This is a generation that is empowered by tools like the internet and mobile technology, so we need to make sure we’re leveraging off these resources ourselves rather than competing with them.”

    Khethi Ngwenya Managing Director - SchoolMedia,
    Khethi Ngwenya Managing Director – SchoolMedia,

    Ngwenya’s trends include:

    • Location, location, location: “In order to truly reach the youth, the message needs to be accessible to them. It’s important for the right information to be near schools, sports fields and pivotal areas in the community where young people spend their time. A strong and innovative message will be completely missed if it’s not in a place that the youth market frequents.”
    • Go mobile: “Screen time is unavoidable – it’s what the youth of today use for all of their communication. If you can’t beat them, join them.”
    • If content is king, imagery is queen: “While a well-worded sentence, a clever paragraph or a strong essay may pack a punch, a picture speaks a thousand words. In 2017, it’s all about infographics and images that tell a tale.”
    • Gain their trust: “The youth market has the potential to be a very loyal consumer base but you need to build up their trust. Your messaging shouldn’t be condescending or patronizing. Get down to their level and give them something that they can relate to. Privacy is also a big deal to the youth market so make sure that you give it to them.”
    • Give them an appropriate youth ambassador: “If there is a face of a campaign or a brand, who the market can relate to, it will be that much easier to get the message across. Choose a young person who represents your brand and let them run with it. This sets up all sorts of opportunities in terms of networking and interaction too.”

    schoolmedia-logo1

    http://www.schoolmedia.co.za

     

    Post Views: 3,134
    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    eBizRadio
    • Website

    eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

    Related Posts

    Meet the star and entrepreneur | Michel Alejando Castillo | Word of Mouth | Lindi Tshabangu | Calling Us Home | Artscape Theatre | #Podcast

    February 6, 2023

    The Why and How Lead Generation works | #Business | #Entrepreneur | Business Brunch | Bjorn Salsone | Christian Harbeck | #Podcast

    February 6, 2023

    Development of a digital mindset is imperative | #Marketing | #Digital | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

    February 6, 2023

    Leave A Reply Cancel Reply

    You must be logged in to post a comment.

    STREAMING 24/7

    The Stream is up 24/7 with a few exceptions for maintenance. We focus on business news and inisghts for the African Marketplace

    If you miss anything on the live STREAM, don’t worry as all our interviews are all available for download as PODCASTS and you can SHARE them with your network – it’s FREE!

    Contact us: 063 002 5148

    Our Most Recent Podcasts
    eBizRadio.com Online Radio
    eBizRadio.com Online Radio
    Meet the star and entrepreneur | Michel Alejando Castillo | Word of Mouth | Lindi Tshabangu | Calling Us Home | Artscape Theatre | #Podcast
    00:00 / 19.54
    RSS Feed
    Share
    Link
    Embed
    • Meet the star and entrepreneur | Michel Alejando Castillo | Word of Mouth | Lindi Tshabangu | Calling Us Home | Artscape Theatre | #Podcast

      Meet the star and entrepreneur | Michel Alejando Castillo | Word of Mouth | Lindi Tshabangu | Calling Us Home | Artscape Theatre | #Podcast

      Feb 6, 2023 • 19.54

      “Calling Us Home, the musical that raised the roof and brought audiences to their feet is returning to Cape Town for one week only! Lindi Tshabangu, host of Word of Mouth connects with lead actor Michel Alejando Castillo and we find out more about this actor, entrepreneur and what has…

    • The Why and How Lead Generation works | #Business | #Entrepreneur | Business Brunch | Bjorn Salsone | Christian Harbeck | #Podcast

      The Why and How Lead Generation works | #Business | #Entrepreneur | Business Brunch | Bjorn Salsone | Christian Harbeck | #Podcast

      Feb 6, 2023 • 15.45

      What is lead generation and why is it important?Lead generation is a marketing process of generating and capturing interest in a product or service. The purpose of the lead gen process is to guide prospective customers into the sales funnel and through the sales pipeline until they are ready to…

    • Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast

      Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast

      Feb 3, 2023 • 15.37

      South African Tourism sponsorship debacle and public outcry around its proposed sponsorship on a football team, whilst we are in the throws of a massive electricity crisis, which makes news headlines globally on a daily basis. Would tourists really be motivated by a football team (that has not won anything…

    • Development of a digital mindset is imperative | #Marketing | #Digital | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Development of a digital mindset is imperative | #Marketing | #Digital | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Feb 6, 2023 • 31:41

      Developing your digital mindset and learning about  new technological skills is imperative  for digital transformation in your business, but it is not enough. All leaders and employees must be motivated to use their skills to create new opportunities for the business. They need a digital mindset: a set of attitudes…

    • A raffle and What's App started this thriving business | #Entrepreneur | #Business | Word of Mouth | Lindi Tshabangu | Ansa Williams |  Loetie Potgieter | SHOE LA LA

      A raffle and What's App started this thriving business | #Entrepreneur | #Business | Word of Mouth | Lindi Tshabangu | Ansa Williams | Loetie Potgieter | SHOE LA LA

      Jan 31, 2023 • 20.58

      A community raffle sparked the idea for a local business. Two sisters, both entrepreneurs decided that they would take their love of shoes and bring South Africans the shoes we love to wear.  They started this business using Whats App and today have grown exponentially. How? Lindi Tshabangu is joined…

    • Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Jan 30, 2023 • 1929

      A Unique Selling Proposition (USP) is a crucial aspect of any business that sets it apart from its competitors. It is the factor that makes a business memorable, trustworthy and desirable to its target market. Once a business owner has discovered their USP, they can offer their clients real and…

    • Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Jan 29, 2023 • 40.44

      The world is witnessing massive job losses in 2023, with tech-based companies being particularly impacted. Many organizations are announcing their intentions to lay off more staff, with the common reasons cited as the pandemic boom, over hiring during the pandemic, fear of recession, and inflation. Cost-cutting, subpar performance, and financial…

    • What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      Jan 25, 2023 • 33.40

      Handle your recruitment with care. Its hard to have those tough conversations with your team, but its how and where do you it that will make the difference. Welcome to the era of human leadership. According to a survey done by Gartner, 90% of HR execs believe that to be…

    • Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Jan 24, 2023 • 22.04

      While Automation is phasing out traditional job roles innovation is redefining these jobs and creating new ones. The burden of responsibility is thus placed on Education to prepare learners with the skills they need to take up these jobs of the future. Lindi Tshabangu, host of the entrepreneur show –…

    • How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee |  Lunchtime Marketing | #Podcast

      How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Jan 20, 2023 • 37.54

      Is AI and possibly even ChatGPT the big disruptive movement in the marketing space? Kevin Britz and Craig Page-Lee, host the weekly Lunchtime Marketing show on www.ebizradio.com and for the first show of 2023, they delve into the big trends for 2023, particularly looking at AI.   Post Views: 3,134

    • Motivation is a fundamental component in achieving success | #Business | #Coaching | Kevin Britz | Desiree Wegner | The Holistic People Collective | #Podcast

      Motivation is a fundamental component in achieving success | #Business | #Coaching | Kevin Britz | Desiree Wegner | The Holistic People Collective | #Podcast

      Jan 19, 2023 • 35.34

      Periodically, we encounter difficulty in finding inspiration for our pursuits. Though there may be brief periods of motivation, it can eventually dissipate, causing us to fall behind in our goals. What many fail to realize is that motivation is a fundamental component in achieving success. Without it, there is no…

    • Teaching children emotional intelligence | #Entrepreneur | #Education | Word of Mouth | Lindi Tshabangu | Zamangwane Thabethe Mtshali |  Zamangwane Foundation | #Podcast

      Teaching children emotional intelligence | #Entrepreneur | #Education | Word of Mouth | Lindi Tshabangu | Zamangwane Thabethe Mtshali | Zamangwane Foundation | #Podcast

      Jan 17, 2023 • 24.20

      Social entrepreneur, author, teacher, mother and the epitome of Ubuntu.  How we can collectively assist our children to grow, develop, communicate and develop into emotionally intelligent, confident and secure your adults. Lindi Tshabangu connect with Zamangwane Thabethe Mtshali, founder of  Zamangwane Foundation to find out more about this entrepreneur, her…

    Most Recent Podcasts
    eBizRadio.com Online Radio
    eBizRadio.com Online Radio
    Meet the star and entrepreneur | Michel Alejando Castillo | Word of Mouth | Lindi Tshabangu | Calling Us Home | Artscape Theatre | #Podcast
    00:00 / 19.54
    RSS Feed
    Share
    Link
    Embed
    • Meet the star and entrepreneur | Michel Alejando Castillo | Word of Mouth | Lindi Tshabangu | Calling Us Home | Artscape Theatre | #Podcast

      Meet the star and entrepreneur | Michel Alejando Castillo | Word of Mouth | Lindi Tshabangu | Calling Us Home | Artscape Theatre | #Podcast

      Feb 6, 2023 • 19.54

      “Calling Us Home, the musical that raised the roof and brought audiences to their feet is returning to Cape Town for one week only! Lindi Tshabangu, host of Word of Mouth connects with lead actor Michel Alejando Castillo and we find out more about this actor, entrepreneur and what has…

    • The Why and How Lead Generation works | #Business | #Entrepreneur | Business Brunch | Bjorn Salsone | Christian Harbeck | #Podcast

      The Why and How Lead Generation works | #Business | #Entrepreneur | Business Brunch | Bjorn Salsone | Christian Harbeck | #Podcast

      Feb 6, 2023 • 15.45

      What is lead generation and why is it important?Lead generation is a marketing process of generating and capturing interest in a product or service. The purpose of the lead gen process is to guide prospective customers into the sales funnel and through the sales pipeline until they are ready to…

    • Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast

      Has SA Tourism failed to score? | #News | #NewsUpdates | The Week that Was | Kuhle Tshabala | #Podcast

      Feb 3, 2023 • 15.37

      South African Tourism sponsorship debacle and public outcry around its proposed sponsorship on a football team, whilst we are in the throws of a massive electricity crisis, which makes news headlines globally on a daily basis. Would tourists really be motivated by a football team (that has not won anything…

    • Development of a digital mindset is imperative | #Marketing | #Digital | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Development of a digital mindset is imperative | #Marketing | #Digital | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Feb 6, 2023 • 31:41

      Developing your digital mindset and learning about  new technological skills is imperative  for digital transformation in your business, but it is not enough. All leaders and employees must be motivated to use their skills to create new opportunities for the business. They need a digital mindset: a set of attitudes…

    • A raffle and What's App started this thriving business | #Entrepreneur | #Business | Word of Mouth | Lindi Tshabangu | Ansa Williams |  Loetie Potgieter | SHOE LA LA

      A raffle and What's App started this thriving business | #Entrepreneur | #Business | Word of Mouth | Lindi Tshabangu | Ansa Williams | Loetie Potgieter | SHOE LA LA

      Jan 31, 2023 • 20.58

      A community raffle sparked the idea for a local business. Two sisters, both entrepreneurs decided that they would take their love of shoes and bring South Africans the shoes we love to wear.  They started this business using Whats App and today have grown exponentially. How? Lindi Tshabangu is joined…

    • Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Jan 30, 2023 • 1929

      A Unique Selling Proposition (USP) is a crucial aspect of any business that sets it apart from its competitors. It is the factor that makes a business memorable, trustworthy and desirable to its target market. Once a business owner has discovered their USP, they can offer their clients real and…

    • Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Jan 29, 2023 • 40.44

      The world is witnessing massive job losses in 2023, with tech-based companies being particularly impacted. Many organizations are announcing their intentions to lay off more staff, with the common reasons cited as the pandemic boom, over hiring during the pandemic, fear of recession, and inflation. Cost-cutting, subpar performance, and financial…

    • What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      Jan 25, 2023 • 33.40

      Handle your recruitment with care. Its hard to have those tough conversations with your team, but its how and where do you it that will make the difference. Welcome to the era of human leadership. According to a survey done by Gartner, 90% of HR execs believe that to be…

    • Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Jan 24, 2023 • 22.04

      While Automation is phasing out traditional job roles innovation is redefining these jobs and creating new ones. The burden of responsibility is thus placed on Education to prepare learners with the skills they need to take up these jobs of the future. Lindi Tshabangu, host of the entrepreneur show –…

    • How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee |  Lunchtime Marketing | #Podcast

      How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Jan 20, 2023 • 37.54

      Is AI and possibly even ChatGPT the big disruptive movement in the marketing space? Kevin Britz and Craig Page-Lee, host the weekly Lunchtime Marketing show on www.ebizradio.com and for the first show of 2023, they delve into the big trends for 2023, particularly looking at AI.   Post Views: 3,134

    Facebook Twitter Instagram Pinterest
    © 2023 ThemeSphere. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login below or Register Now.

    Please enter the correct answer: *


    Lost password?

    Register Now!

    Already registered? Login.

    Please enter the correct answer: *


    A password will be e-mailed to you.