Owner and Managing Director of SchoolMedia, Khethi Ngwenya, believes that in order to empower the South African youth, we need to be getting them the right information. However, in a society infiltrated with all sorts of messages, how can the right information cut through the noise?
With a dedication to youth marketing, Ngwenya has put together five 2017 trends that outline just how the youth should and can be targeted in the coming months.
He explains, “We need to be savvy about how we go about reaching this particular market, because they aren’t interested in reams of text, being told what to do or how to do it. This is a generation that is empowered by tools like the internet and mobile technology, so we need to make sure we’re leveraging off these resources ourselves rather than competing with them.”
Khethi Ngwenya Managing Director – SchoolMedia,
Ngwenya’s trends include:
- Location, location, location: “In order to truly reach the youth, the message needs to be accessible to them. It’s important for the right information to be near schools, sports fields and pivotal areas in the community where young people spend their time. A strong and innovative message will be completely missed if it’s not in a place that the youth market frequents.”
- Go mobile: “Screen time is unavoidable – it’s what the youth of today use for all of their communication. If you can’t beat them, join them.”
- If content is king, imagery is queen: “While a well-worded sentence, a clever paragraph or a strong essay may pack a punch, a picture speaks a thousand words. In 2017, it’s all about infographics and images that tell a tale.”
- Gain their trust: “The youth market has the potential to be a very loyal consumer base but you need to build up their trust. Your messaging shouldn’t be condescending or patronizing. Get down to their level and give them something that they can relate to. Privacy is also a big deal to the youth market so make sure that you give it to them.”
- Give them an appropriate youth ambassador: “If there is a face of a campaign or a brand, who the market can relate to, it will be that much easier to get the message across. Choose a young person who represents your brand and let them run with it. This sets up all sorts of opportunities in terms of networking and interaction too.”
- The Saturday Night Show – Tales from my stethoscope | Bruna Dessena |#AdvancedLifeSupportParamedic |#Podcst |#PayItForward - January 21, 2021
- Oops….you exposed yourself! What’s up with What’s App? |#LTM | Craig Page-Lee |#Marketing | Podcast |#ebizradio - January 21, 2021
- Why you need to be agile in 2021 |#LTC |#Coaching |Meenakshi Iyer | Northstar at Work |#Podcast |#ebizradio - January 20, 2021
- The art of virtual B2B selling in 2021 | #TalkDigitalZA |#AudreyNaidoo |#ShelleyWalters | The Sales Counsel |#Podcast | #ebizradio - January 20, 2021
- What is SELF EFFICACY? |#LTC |#kevinbritz |#Coaching | Liezl Mari Reid |#Podcast |#ebizradio - January 19, 2021
- The thinking behind the launch of print weekly DM168 |Mike Stopforth |#OneEyedManPodcast |Styli Charalambous | Daily Maverick |#ebizradio - January 18, 2021
- Love your problems |#LTL |#Leadership | Dawn Rowlands |#Dentsu |#KevinBritz |#ebizradio |#podcast - January 18, 2021
- WHY CORPORATES HAVE TO ADJUST NOW! |#LTC |#Kevinbritz | Mpume Ncube-Daka |#ebizradio |#Podcast - January 13, 2021
- WHAT OWNS YOU? |#LTC |#Coaching |#Kevinbritz | Angela Hardy |#Podcast |#ebizradio - January 12, 2021
- Rethinking organisational design and effectiveness through CEOship |#OneEyedMan |Rowan Belchers | Lockstep |#ebizradio |#Podcast |#Mikestopforth - January 11, 2021
