Today, Nic talks to Terry Behan about consumer trends throughout Africa:
Terry Behan’s book, Connect with the Continent – inspired by five years of constant travel across Africa to establish new brands – provides practical insights for brands trying to figure out how to gain access to Africa’s markets. It also highlights how existing businesses can grow and protect their brands on this exciting and dynamic continent.
“Much has been said about the opportunities present across Africa, but the realities on the ground can be quite different, leaving the would-be investor and brand builder confused as to what to do. I wrote this book to demystify how to go about building a brand in these intriguing markets. How to connect with the trends and social movements that are defining the brand and media landscape across the continent,” says Behan.
Connect with the Continent retails for R 115.00 and can be purchased or ordered from leading retail bookstores, including Exclusive Books, Bargain Books, Wordsworth and Reader Warehouse. It is also available online: loop.co.za or kalahari.com.
Terry Behan in conversation with eBizRadio’s Nick Snow
Podcast | Click HERE to listen
Terry is a creative thinker, social entrepreneur, author and brand builder across the African continent. Terry has lived and worked in Ireland, England, Greece, Germany and South Africa.
He spends most of his time commuting across the African continent where he has worked extensively with many of Africa’s best-loved brands.
He is currently CEO of VWV for Africa & The Middle East.He is also a fellow of The Africa Leadership Initiative, sits on the advisory board of the World Brand Congress and is a director of the Southern Guild Design Foundation.As well as being a regular speaker at local and international conferences, Terry is a frequently published author and often appears in various online and print media.
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