#BizInsight with Brendon Ogilvy the regional MD of Effective Measure Middle East Africa:
Brendon gave us a great overview of who Effective Measure is and the services they provide to the digital industry and measurement of websites through a unique coding technology solution that collects data and demographics via digital surveys – the information is then placed on a dashboard that can be used by media agencies, planners, advertisers & publishers to understand where a specific audience is. Brandon also explained how the measurement is taken and processed.
Brendon shared some great insights into the main international online trends – the movement away from just focusing on click throughs to focusing on the impact and reach behind campaigns and online processes – thus moving away from quantitative tracking to more qualitative tracking of campaings in the online space.
Podcast | Click HERE listen
For more information on Effective Measure and what they offer go to: www.effectivemeasure.com
— Effective Measure (@e_measure) November 1, 2012
- When all else fails – KNIT! | Unscripted Life | Tracy Going | Clive Vanderwagen | #Insight | #Podcast | #ebizradio - August 3, 2021
- How you treat others is the same way you treat money! | #BrunchWithBjorn | Björn Salsone | Jade Fedder | #Podcast | #Money | #ebizradio - August 3, 2021
- Understanding the power of communication in business | Change Conversations with Mpume | Mpume Ncube Daka| Maiyo Febi |#Insight | #Podcast | #ebizradio - August 3, 2021
- REDISCOVER JOY IN THE KITCHEN | #Lifestyle | #hansgrohe | #ebizradio - August 3, 2021
- Covid Working Models during and after the pandemic | #Insight | Sello Malete | Roche Diagnostics | #ebizradio - August 2, 2021
- The importance of de-motivation and motivation | #Leadership | #LunchtimeLeadership | Kevin Britz | Naomi Basson | #Podcast | #ebizradio - August 2, 2021
- The great AI smokescreen | #Technology | #Insight | Richard Firth | MIP Holdings | #ebizradio - August 2, 2021
- Social Media and Entrepreneurs | Word of Mouth | Lindi Tshabangu | Bridgette Matjuda | #Entrepreneur | #ebizradio - August 1, 2021
- WHY BUSINESS CAN NO LONGER IGNORE GAMING IN AFRICA | #Insight | #Gaming | Barry Louzada | Mettlestate | #ebizradio - August 1, 2021
- Does South Africa have a branding problem? | #LTM | #LunchtimeMarketing | Kevin Britz | Craig Page-Lee | Thebe Ikalafeng | #Marketing | #ebizradio | #Podcast - July 29, 2021