Technology might not have changed our basic human genetic makeup, but it shapes the fabric of the social body with which we interact on a day-to-day basis. Ask Afrika, South Africa’s largest independent market research company recently conducted the E-Tech living Index, where they assessed South African’s usage of technology and the most popular brands among South Africans.
BizRadio’s Grant Jansen in conversation with Ask Afrika’s Client Services Director, Dr Amelia Richards.
Podcast | Click HERE to listen
The E-Tech living results focused on 23 product categories and 162 different brands, and were weighted accordingly to the specific E-Tech lifestyle statements:
•55% of South Africans look for something unique and different when they choose electronic products.
•54% seek out electronic items with the most advanced functional features.
•South African can be described as informed taxpayers and 52% do extensive research before purchasing electronic items.
•It’s an individual decision with 50% of consumers that perceive electronic items as a strong reflection of personal style and status.
Brand Ranking:
| Brand |
Ranking |
| LG |
1 |
| Samsung |
2 |
| Sony |
3 |
| Woolworths |
4 |
| Look and Listen |
5 |
| Mecer |
6 |
| Acer |
7 |
| Canon |
8 |
| Pick ‘n Pay |
9 |
| CNA Bookshop |
10 |
| Edgars |
11 |
| Kodak |
12 |
| MTN |
13 |
| Nokia |
14 |
| Sony PSP |
15 |
| Truworths |
16 |
| Dell |
17 |
| Hewlett Packard |
18 |
| Makro.com |
19 |
| Vodacom |
20 |
Join Grant Jansen (@Kapetonian) every weekday morning from 10 to noon for the Daily Biz on Biz Radio. Stay in touch with Grant at @Biz_Radio on twitter, Biz_radio on Skype and [email protected] to mail him.
- Robotics in Retail – What does this mean for you and your business? | #Marketing | Kevin Britz | Craig Page-Lee | #Podcast | #ebizradio - October 22, 2021
- The Youth Unemployment Crisis – What is the impact on individuals and the economy | #Insights | Bryden Morton | Chris Blair | 21st Century | #ebizradio - October 20, 2021
- Going Digital against #GBV | MIP partners with TEARS Foundation | Richard Firth | Mara Glennie | #Digital | #ebizradio - October 19, 2021
- Firstwatch announces 2021 initiative to support entrepreneurs | #Entrepreneurs | #PayItForward | #ebizradio - October 19, 2021
- See me, Understand me, Learn with me | #Insight | #Education | The Montessori model enters your home | Madeline Hoban | InHome Montessori - October 19, 2021
- Is your business ready for the new frontier of hybrid working | Business Brunch with Björn | #Entrepreneur | #Technology | Craig Johnson | NSN.CO.ZA - October 19, 2021
- Abundance is not what’s in your wallet | #Insight | #LunchtimeSeries | Kevin Britz | Naomi Basson | #Podcast | #ebizradio - October 18, 2021
- How important is Employer Branding to you and your business? | #Insight | #HR | Pabi Mogosetsi | UNIVERSUM | #Podcast | #ebizradio - October 18, 2021
- Motoring News | Diesel and Dust | Tumelo Maketekete | #Motoring | #ebizradio | #Podcast - October 15, 2021
- How is AI going to affect both Business and the Advertising landscapes? | #Marketing | #LunchtimeSeries | Kevin Britz | Craig Page-Lee | #ebizradio | #Podcast - October 15, 2021
