E-Tech Living – How technology shapes the fabric of the social body | #BizInsight #Research

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Technology might not have changed our basic human genetic makeup, but it shapes the fabric of the social body with which we interact on a day-to-day basis. Ask Afrika, South Africa’s largest independent market research company recently conducted the E-Tech living Index, where they assessed South African’s usage of technology and the most popular brands among South Africans.

BizRadio’s Grant Jansen in conversation with Ask Afrika’s Client Services Director, Dr Amelia Richards.

Podcast | Click HERE to listen

 

The E-Tech living results focused on 23 product categories and 162 different brands, and were weighted accordingly to the specific E-Tech lifestyle statements:

•55% of South Africans look for something unique and different when they choose electronic products.

•54% seek out electronic items with the most advanced functional features.

•South African can be described as informed taxpayers and 52% do extensive research before purchasing electronic items.

•It’s an individual decision with 50% of consumers that perceive electronic items as a strong reflection of personal style and status.

Brand Ranking:

Brand

Ranking

LG

1

Samsung

2

Sony

3

Woolworths

4

Look and Listen

5

Mecer

6

Acer

7

Canon

8

Pick ‘n Pay

9

CNA Bookshop

10

Edgars

11

Kodak

12

MTN

13

Nokia

14

Sony PSP

15

Truworths

16

Dell

17

Hewlett Packard

18

Makro.com

19

Vodacom

20

Join Grant Jansen (@Kapetonian) every weekday morning from 10 to noon for the Daily Biz on Biz Radio. Stay in touch with Grant at @Biz_Radio on twitter, Biz_radio on Skype and [email protected] to mail him.

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eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle
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eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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