e-radio killed the mp3 star | #BizTrends with Dion Chang

Streaming audio. The next stage in the evolution of audio.

We are witnessing another stage in the evolution of audio. It was not too long ago that a piece of technology appeared, a way to encode music so that it is small enough to be ‘shared’ in an email. This breakthrough (or disaster, depending on which side of the fence you are on) was the simple MP3. We are now seeing a new move, a new direction for audio, all hail Streaming Audio. Although it has been around for a while, it also took a while to hit mainstream, with the launch of iTunes Radio at the end of September 2013, it looks like streaming audio is here to stay.