BizRadio chats to Ulrich Meyer-Höllings about disruptive innovations on the marketing world. Surely it’s fairly simple – let’s just be relevant to what consumers want and need – not so simple – Ulrich chats to us about a company based in Belgium – boardofinnovation.com and he shares some of their research into “corporate cannibalism” and how innovation is often in conflict with marketing.
Ulrich Meyer-Höllings in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen
Also listen to: To innovate…don’t use the word innovation with Ulrich Meyer-Höllings
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