Aegis Media Sub-Saharan Africa’s CEO, Dawn Rowlands has been appointed as the inaugural Global Marketing Network South African president.
She joins GMN’s global board of recognized thought leaders and will drive the industry from the tip of Africa upwards through sharing of industry insights, education and training of marketing professionals and the access of information to marketing professionals.
“I have always believed that the sharing of industry insights and key learning’s by professionals in the marketing sector was one of the leading ways to continue to uplift and encourage those in the sector to keep striving for greatness.
Africa has the largest economic growth potential globally and ensuring that people in the marketing industry are equipped for this challenge is something that is very close to my heart. I am honoured to take up this challenge of marketing professionals and will do all I can to ensure that we prepare young people going into the ﬁeld and support and up-skill those already in the ﬁeld”, says Rowlands.
Rowlands has unsurpassed experience and expertise in the marketing, advertising and media industries in Sub-Saharan Africa and has been has been responsible for the growth of Aegis Media in SSA of over 200% in the last 3 years from both revenue and stafﬁng perspectives.
Says GMN Chief Executive Darrell Kofkin. “We are honoured and delighted that Dawn has accepted our invitation to become the inaugural GMN South Africa President. Dawn embodies all the characteristics of a world-leading marketing professional – business-focused, innovative, entrepreneurial and focussed on creating a stronger, more capable marketing profession.”
Aegis Media has gone from almost obscurity in Sub Saharan Africa under Rowland’s guidance to having 5 Network brand agencies; Carat, Posterscope, Isobar, iProspect and Vizeum. Currently 50% of Aegis’ income comes from its digital interests in Sub Saharan Africa and over 50% of the staff are invested in a “digital environment’ and this space continues to grow even faster throughout region.
Rowlands has continued to lead the market with innovation – the biggest one in the past year has been the conception and implementation of the Aegis Media’s Thought Leadership Programme, hosting monthly Thought Leadership Digibates – Click HERE for more.
Over the past two years she has gained local and global recognition for her leadership and innovation and has been named Business Woman of the Year 2012, Maverick of the Year, Innovation Through Technology Awards for the Aegis Media Thought Leadership Digibates in Africa, a global STEVIE award for both her personal marketing performance and the Digibate concepts, has served as a judge at Cannes Lions and Cristal Media Festival Awards.
Rowlands is a mother of 2, a founding partner of NotaBene, and the founder of Posterscope SA – currently leaders in the Out of Home arena. From a personal perspective she has set very clear goals for the company and keeps linking these to their overall vision and values. She has however accentuated one value, Ambition, to ensure that everyone knows and buys into where Aegis Media is heading. Her personal ambition is for Aegis Media to be the leading communications network in Africa within the next 3 years.