The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.
Audrey Naidoo – Host of Lets Talk Digital connects with Antonio Petra and they discuss if and how data stifles creativity or enhances it.
Antonio Petra who has been in the digital and marketing environment for over 20 years, and is a specialist in strategy, marketing, analytics, and measurement.