The guys had a look at the importance and weight that content has in search and the social media world. Google has changed its algorithm from placing importance on links to a stronger focus on content, its relevance and if people are talking about and sharing it.
The traditional SEO approach is to build content for pages on sites but now you also need to include content that is quick and easy to share i.e blogs. Therefore you now need two content strategies; one around sharing and the other based on traditional SEO. Your social media strategy needs to be consistent and relevant to your brand and you need good interactive content which people want to share.
Stuart and Andre also hinted at a new product that iProspect will be launching soon that will change that shape of how SEO and social media works. To be announced on BizRadio soon….
Podcast | Click HERE to listen
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