The overlap between Journalists and Marketers – Content Marketing
On this podcast of #eBizClassroom, Nick and Kat discuss a new form of advertising that has developed in the internet age; that of content marketing. For those unfimaliar, here is a quick summary: http://contentmarketinginstitute.com/what-is-content-marketing/
We discuss this phenomenon today as well as related points:
– Are there many journalists moving into content marketing?
– What skillset do they both need?
– Is there more employment in the digital media space?
Kat Scholtz is the designated Knowledge Director at Red and Yellow, a Higher education institution dedicated to excellence in Advertising and Marketing industries.
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