The world is witnessing massive job losses in 2023, with tech-based companies being particularly impacted. Many organizations are announcing their…
Browsing: Marketing Biz
Is AI and possibly even ChatGPT the big disruptive movement in the marketing space? Kevin Britz and Craig Page-Lee, host…
Brand activism is when a brand or business takes a stand on a social, environmental, economic, or political issue. It’s…
Gen Z’s are by far the largest market segment in Africa and as marketers and communicators you need to take…
Marketing changed and thank heavens for that. We used to look at the 4 then the 5 P’s of marketing.…
What are the current work trends and why are they slowing doing business growth? There is no secret, that reaching…
Right now the Twitter brand and its quirky new owner Elon Musk has certainly escalated the rise and role of…
What significant digital marketing trends are likely to occur in 2023? How can you equip yourself now for what is…
Smart Home technology, like cellular phones is constantly changing as new technology and the uptake of Artificial Intelligence (AI) becomes…
The automotive industry continues to face growing numbers of challenges and pressures, such as cost pressure, competition, globalization, market shifts,…
Digital Twins – what is it and how can you use this in your marketing strategies today? A digital twin…
For marketers, the end result of contextual content is a better connection to the needs of your target audience. This…
The subscription business model is respected and recognized as a profitable and scalable way to grow lifetime value, reduce churn,…
As Amazon enters the SA market place are they going to disrupt it and what and how will the other…
Is your business struggling to turn quick growth into sustainable business? Can Direct To Consumer (DTC) marketing work if you…
“I’m lovin’ it”—I’m sure you can sing this jingle and recognize the brand behind it. The same goes with other…
Lunchtime Marketing & Leadership show celebrates its 75th episode today. In the space of a year this show went to…
To scale efficiently and effectively, expansion-stage companies need to focus their efforts on a specific subset of customers who are…
The professional services sector has soared over the past 2 years and will continue to do so well into 2023.…
We’re not getting any younger. In fact, we are all getting older — living longer, working longer, and transforming the…