Business can’t operate in a society that fails | #BizResearch with Dr Amelia Richards

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BizRadio in conversation with Ask Afrika’s Client Services Director, Dr Amelia Richards.

Podcast | Click HERE to listen

The role of business in broader society has changed dramatically over the last few years.   Research trends become meaningful if similar trends are identified among different benchmarks.    In 2012 the Ask Afrika Orange Index® that interviewed 14,000 South African consumers and focus on customer service excellence has shown that service excellence within the government sector still has a long road ahead of them.  In many cases corporate South Africa has taken over the role of churches as well as the government ensuring the development of social capital.  The implication going forward is that business cannot succeed in a society that fails.  

 

Graph 1:         Longitudinal view on service delivery in the government sector

(Source:  The Ask Afrika Orange Index™ 2012)

Graph 2:         The importance of the corporate sector’s role in South Africa

(Source:  The Ask Afrika Orange Index™ 2012)

From the Ask Afrika Orange Index® results it became clear that customers expect business to invest in society i.e. they expect contributions towards:

  •  Creating a better future for South Africa;
  • Uplifting the youth;
  • Alleviate poverty;
  • Combatting unemployment;
  • Creating a save environment.

However, South Africans do not expect is to be one way street, in their personal capacity they also contribute to the proverbial ‘Ubuntu’ culture and rainbow nation.  The 2012, Ask Afrika Trust Barometer® interviewed 1,500 consumers, a large enough that is national representative.  Besides measuring corporate trust we asked consumers if they support CSI and welfare initiatives in the personal capacity.  A total of 14% are planning to support welfare organisations and a quarter i.e. 24% of South African consumers are currently supporting welfare organisations financially, more so in the Gauteng en Free State provinces than others.  The 25-49 year old white and Indian communities are more likely to provide financial support.  The charity type ranges from children i.e. orphanages, church initiatives, animal anticruelty and disabled welfare initiatives.

 In summary support for CSI initiatives is not merely a nice to have through the eyes of consumers since 38% of South African consumers do so in their personal capacity.  To make the ‘Ubuntu’ culture come alive South Africans support it and expects the same from business

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eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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