For five years Business Positioning Systems (BPS) has operated across a range of location-based mobile media. Now after a venture capital deal, the company has spun out its mobile advertising arm, allowing BPS to focus on its core competency in the local search arena.
Following the venture capital deal and the spin-off of Vicinity Media as a separate entity, BPS has restructured and streamlined its focus on local search under the stewardship of Gabriella Eidelman. As Commercial Director at BPS, Gabriella’s digital marketing, SEO and Google My Business expertise has seen the company build an impressive client list that includes Nedbank, BP, Telkom, Nandos and MTN.
Demonstrating it’s local search pedigree, BPS report that its proprietary optimisation has increased Nedbank’s impressions over 350% as well as a 418% increase in consumer actions. Neil Clarence Director and Co-Founder of BPS explains, “For Nedbank the logic was simple – they invest in SEO to drive clients to the Nedbank website, so the natural progression was to invest in location optimisation to drive mobile search clients to the nearest branch where the opportunities to up-sell and cross-sell are the strongest.”
Daryl van Arkel, BPS Co-Founder and Director adds, “We’re extremely proud of our success in the local context and as a result plan to venture off-shore to deliver world class local search services to the UK and African markets to expand our portfolio.”
For case studies on BPS location-based search visit http://www.bpsystems.co.za/#
We chat to Gabriella Eidelman from BPS.
- WHY CORPORATES HAVE TO ADJUST NOW! |#LTC |#Kevinbritz | Mpume Ncube-Daka |#ebizradio |#Podcast - January 13, 2021
- WHAT OWNS YOU? |#LTC |#Coaching |#Kevinbritz | Angela Hardy |#Podcast |#ebizradio - January 12, 2021
- Rethinking organisational design and effectiveness through CEOship |#OneEyedMan |Rowan Belchers | Lockstep |#ebizradio |#Podcast |#Mikestopforth - January 11, 2021
- Behavior is Truth |#LTL |#Leadership |Mike Abel |#Kevinbritz | Naomi Basson |#ebizradio |#podcast - January 11, 2021
- Looking forward to 2021 | #eBizTrends| Dion Chang| Podcast - January 4, 2021
- Driving demand for local businesses this festive season| #eBizWires | Daryn van Arkel |Podcast - December 18, 2020
- Why podcasting is an effective marketing tool |#Marketing | Paulo Dias |Ultimate Media | #ebizradio - December 17, 2020
- HOW DID I LAND UP HERE? #LTC |#Coaching |#KevinBritz |Julio Muhorro |Sharing Knowledge International #Podcast |#ebizradio - December 15, 2020
- Do you want to go to MONEY SCHOOL? |#Digital |#Mbali Ndhlovu | Nabeel Khan |#MoneyTalks |#podcast - December 15, 2020
- CARING IS THE FUTURE OF LEADERSHIP |#kevinbritz | Naomi Basson | #leadership | John Joubert |#cocacola |Peninsula Beverages - December 14, 2020
