BizRadio chats to Craig Page-Lee as he shares his personal industry insights recently presented at the Integrated Marketing Communications Conference, in Gauteng. He then moves on to share some thoughts on the Deloitte’s Global Power of Retail 2013 report and the basics of what retailers should be doing to ensure they are relevant to today’s market.
“I find it very interesting that we’re sitting in a world of communications, where integration is absolutely the epicenter of requirement to ensure that all the facets of communication and all the inputs of brand messaging and delivery, need to come from an integrated point – the concern for me then is that if organisations aren’t constructing roles in their businesses to enable that seamless flow of communication across experiences, devices and multi-touch points, then how can they be prescribing this requirement to agencies when they don’t understand it fully themselves or don’t have departments driving it…” Craig Page-Lee
Craig Page-Lee in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen
To download the report – Click HERE
BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving.
Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.