BizRadio chats to Shauneen Procter, founder and MD of Idea Engineers about her personal journey to where she is today and the early beginnings, development and continued growth of her business empire.
Shaun Procter in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen
Shauneen is a bit of a serial entrepreneur who has since 2006 grown her company Idea Engineers and ensured a double digit growth in the recessionary climate. She has a specific approach to business – and her own business in particular. She believes that a delivery focused business could hold the key to Southern Africa’s broad development agenda.
Idea Engineers has achieved strong, long term relationships with a client base featuring heavy hitters such as BlackBerry, Tsogo Sun, Nashua Mobile and Gold Reef City among others.
Shauneen commenced her advertising career at Grey Phillips in the roaring 80’s, the then powerhouse of the SA advertising industry. She developed extensive and versatile experience on top local and global brands, trademarked by her relentless pursuit of innovation and returns. She has managed five businesses in her career and invested in ten.
Her ‘can do’ mantra, and relentless entrepreneurial spirit and delivery ethos is an inspiration..
Idea Engineers is a business agency built on the belief that high sustainability businesses are the best performers – particularly in the advertising and communications industries. They deliver innovative communication solutions that drive ROI and a perennial flow of fresh thinking to multinational and local brands in the media, technology and lifestyle sectors – ideaengineers.co.za